The YO Brand has a history synonymous with the history of Texas. It includes cattle, cowboys, droughts and ingenuity. It has also always been a symbol of fraternity for people from all walks of life making memories, sharing a drink, telling tall tales, and marveling at the unfettered Texas Hill Country Skies. Perhaps no single event captured this feeling more than the Annual Social Club which ran from 1980 until 2008. The night was memorialized in newspapers from New York to California as “The Biggest Party in Texas”.
In 2015, the Sadler and Harber families stepped in to keep the ranch’s history for future generations to experience. Now, over three years later, after extensive renovation the ranch is going to have the YO SOCIAL CLUB a TEXAS LEGEND REBORN.
Profits from this event will support Combat Marine Outdoors (CMO) a 501(c)3 charitable organization whose mission is to provide combat veterans from all military branches with outdoor experiences.